A general store for the modern-day tastemaker

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IN THE PRESS

White's Mercantile

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White's Mercantile
White's Mercantile | left quote
“Time is our most valuable commodity, and Holly has created a locale that not only saves precious moments of ‘in and out’, but a concept that will likely bring national attention to the smart, trendy 12 South neighborhood where she lives.”
White's Mercantile | right quote
White's Mercantile

Holly’s stores show off her “exquisite taste,” as described by gal-pal and shopper Gwyneth Paltrow.

White's Mercantile

“she may be from a famous family–country legend hank williams jr. is her father–but don’t expect rhinestones and cowboy hats. holly’s style embodies a modern-day chic simplicity fitted for shoppers around the globe…”

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